RES exam question on Marketing & Advertising: Salesperson Joanne's agency holds contact details that buyers gave it in 2012, when they…
Salesperson Joanne's agency holds contact details that buyers gave it in 2012, when they bought homes through the agency, for sending completion updates. In 2026 Joanne wants to email those buyers about her new listings. The agency has never asked them about marketing. Which of the following statements is/are correct? (i) Data collected before 2 July 2014 may still be used for the purposes it was collected for, unless consent is withdrawn. (ii) Since the data was collected before the PDPA took effect, marketing to these buyers needs no consent. (iii) Marketing new listings is a new purpose, so she needs the buyers' consent for it unless an exception applies. (iv) A buyer who later consents to the marketing may withdraw that consent by giving reasonable notice.
- A(i), (ii) and (iv) only
- B(i), (iii) and (iv) only
- C(i) and (iii) only
- D(ii) and (iv) only
Show answer & explanation
Answer
B. (i), (iii) and (iv) only
Explanation
Answer: (i), (iii) and (iv) only. Pre-PDPA data keeps only its original purpose; marketing is a new purpose that needs consent.(i) True. The data protection provisions took effect on 2 July 2014. Data collected before then may continue to be used for its original purposes unless the individual withdraws consent.(iii) True. Completion updates are not marketing, so marketing is a new purpose that needs consent unless an exception applies.(iv) True. An individual may withdraw consent on reasonable notice, and the organisation must then stop using the data for that purpose.Rule: Data collected before the PDPA's data protection provisions took effect may still serve its original purpose. A new purpose needs consent unless an exception applies, and consent can be withdrawn on reasonable notice.Source: Personal Data Protection Act 2012; pdpc.gov.sg, current at 1 Oct 2026
Why the other options are wrong
- (ii) False. The data was collected before the PDPA took effect, but the carve-out covers only the original purpose.
Study the concept behind this question: Property Marketing: Listings & Advertising Rules (Singapore)
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