RES exam question on Marketing & Advertising: A salesperson markets a property across three channels
A salesperson markets a property across three channels: a physical signboard at the property, online portal listings and flyers in the neighbourhood. Which is/are correct? (i) Marketing a property requires the owner's authorisation (ii) Signboards/ads are subject to rules (including any required permissions and accuracy) (iii) Duplicate or false listings to dominate a portal are acceptable marketing (iv) Listings must be accurate and not misleading across all channels
- A(i) only
- B(i), (iii) and (iv) only
- C(i), (ii) and (iv) only
- D(i) and (ii) only
Show answer & explanation
Answer
C. (i), (ii) and (iv) only
Explanation
(i) is correct: marketing a property requires the owner's authorisation. (ii) is correct: signboards and ads are subject to rules, including any required permissions and accuracy standards. (iv) is correct: listings must be accurate and not misleading across all channels. Hence (i), (ii) and (iv) only.
Why the other options are wrong
- (iii) is wrong: posting duplicate or false listings to dominate a portal is not acceptable and breaches the rules.
Study the concept behind this question: Property Marketing: Listings & Advertising Rules (Singapore)
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