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RES exam question on Marketing & Advertising: Salesperson Aaron markets a landed house for its owner through a property portal…

MediumReal Estate Marketing & Advertising Rules · Paper 2

Salesperson Aaron markets a landed house for its owner through a property portal, letterbox flyers and a signboard on the front gate. To draw more calls, he is also thinking of posting the same house several times on the portal under different descriptions. Which of the following statements is/are correct? (i) Advertising a house that is not for sale, to collect enquiries from buyers, is allowed if no price is stated. (ii) His flyers must show his registration number and his agency's licence number, but his signboard may omit them. (iii) The accuracy rules that govern his portal listing apply equally to his flyers and his signboard. (iv) Posting the same house several times under different descriptions would mislead buyers and is not allowed.

  1. A(ii), (iii) and (iv) only
  2. B(iii) and (iv) only
  3. C(i), (iii) and (iv) only
  4. D(i) and (ii) only
Show answer & explanation

Answer

B. (iii) and (iv) only

Explanation

Answer: (iii) and (iv) only. Particulars and accuracy rules apply in every medium except classifieds, and dummy or duplicate listings are barred.(iii) True. Advertisements in every medium must not be inaccurate, false or misleading.(iv) True. Duplicate listings mislead buyers and are not allowed.Rule: The salesperson's and agency's particulars must appear on every advertisement except classifieds, and every medium must be accurate. A property must not be advertised without the owner's consent or when not available, and unauthorised or duplicate listings are not allowed.Source: CEA Practice Guidelines on Ethical Advertising (PG 2/2011, version 2.0, 10 Dec 2020, current on cea.gov.sg at 1 Oct 2026), paras 2.1, 3.1 and 3.8; RESPrep /learn/marketing-listings-and-advertising-rules, current at 1 Oct 2026

Why the other options are wrong

  • (i) False. That is a dummy advertisement, with or without a price. A property must not be advertised when it is not available, to gather information on potential clients.
  • (ii) False. A signboard is covered like a banner. The particulars must appear on flyers, pamphlets, banners and online advertisements, classifieds being the only exception.

Study the concept behind this question: CEA Ethical Advertising Guidelines: What Every Property Ad Must Show

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